Sales Performance. Accelerating Market Success.
Strategic Sales & Go-To-Market Advisory for High-Growth Technology BusinessesSchedule A Strategy Call
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Empower Leadership
Elevate Strategic Commercial Performance
At Apex Sales Performance Ltd, we specialise in empowering leadership teams to elevate commercial sales performance and execute effective go-to-market strategies.
Our combined team has over 30 years of hands-on experience across the IT, Broadcast, and Media & Entertainment sectors, we partner with ambitious businesses to refine their sales operations, strengthen market positioning, and unlock sustainable growth.
Our approach is pragmatic, data-driven, and tailored. Ensuring every engagement delivers tangible results.
Why Choose Us?
Your success is our success.
Proven Commercial Sales Expertise
We bring decades of experience advising businesses on how to structure, optimise, and scale their sales operations for long-term success.
Strategic Go-To-Market Leadership
From market entry to product launches, we design and execute go-to-market strategies that position your business for competitive advantage and growth.
Personalised Advisory Approach
No two businesses are the same. We tailor every engagement to align your Sales & Marketing strategy precisely with your commercial objectives.
Our Commitment
At Apex Sales Performance Ltd, we pride ourselves on building strong, collaborative partnerships with our clients. Our commitment to transparency, innovation, and excellence ensures we deliver meaningful value at every stage of your growth journey.
Services
What We Can Do For You
Sales Strategy Development
- Comprehensive assessment of your current Sales & Marketing approach
- Creation of data-driven strategies to maximise revenue and performance
- Development and implementation of improved sales processes to streamline your pipeline and drive consistency
Go-To-Market Planning
- Market research and competitive analysis to identify growth opportunities
- Actionable plans for market entry, expansion, and product launches
- Strategic guidance on pricing, positioning, and promotion
Team Development
- Coaching under-performing sales teams to improve execution and results
- Empowering leadership to inspire, motivate, and guide high-performing teams
- Introducing frameworks that improve collaboration, communication, and accountability
Our Founder
David Cheng
I founded Apex Sales Performance to help SaaS and manufacturing companies win in complex B2B sales environments. Having led go-to-market and sales initiatives across the media, entertainment, and content technology ecosystem, I work hands-on with leadership teams to turn strategy into disciplined execution and build sales engines that deliver predictable, scalable growth.
Our Clients
Testimonials
David Cheng was the catalyst for my company , Orijinn’s entry into the market. His strategic insight and direct action helped us secure tier-one clients like Formula One and Warner Bros Discovery right out of the gate. So not only did David offer advice and guidance but also the tangible work of producing highly impactful results for my team and I.
On a personal level, his mentorship has been vital to my growth in the industry . If you are looking to accelerate your market success, navigate the rapidly changing industry landscape then David is the man you need in your corner
Having had the privilege to be David's Exec coach, I've got to know him very well. His strengths are many - possessing high emotional intelligence, his empathy with customers and team members makes him both a great sales guy and a great manager. His knowledge of the AV market is extremely strong and I'm sure he would transfer easily into any other market if he chose to.
When it comes to hitting targets, I've rarely known anyone more focused and clear in the pipeline reality, understanding the nuances of buy needs and wants, balanced with the commercial realities.
And not forgetting, Dave is an all-round good-guy, trustworthy, reliable, and a pleasure to work with and hang out with. An Asset to any high-performance team.
Schedule A Strategy Call
+44 7809195687
enquiries@apex-sp.com